![]() Lewenstein will discuss "What Science Books Sell Big?" at the annual meeting of the American Association for the Advancement of Science at the Hilton San Francisco today (Feb. And that alone can account for a book being a best seller instead of just influential. "The prominence of a science book author's personality has grown in the past 20 years," he says. "An author's style and personality and the presence he or she brings to a best-selling science book are generally the main factors in making it a best seller," says Bruce Lewenstein, associate professor of communication and science and technology studies at Cornell University, in Ithaca, N.Y. ![]() In 1980, Carl Sagan's book Cosmos , an overview of how science and civilization grew up together, based on his television series of the same name, sold 900,000 copies in its 50 weeks on the Publishers Weekly best-seller list, phenomenal for a science book in its time. ![]() ![]() ![]() SAN FRANCISCO – In 1962, Rachel Carson's book Silent Spring , a pioneering exposure of the hazards of the pesticide DDT, became one of the most influential books in the history of science and helped set the stage for the environmental movement. ![]()
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